Please join us for the 2011 OPEN Breakfast Event, presented by the Wisconsin Alumni Association
LGBT Business and Marketing: The Tip of the Iceberg
Executive Editor at Windy City Media Group
Founder of the Chicago Area Gay and Lesbian Chamber of Commerce
Co-Vice Chair of the Gay Games VII in Chicago
Wednesday, May 11th, 2011
7:30 - 8:00 -- Meet & Greet
8:00 - 9:00 -- Program
Continental breakfast will be served.
The new Union South Building on the UW Campus
Varsity Hall I
1308 W. Dayton Street
Madison, WI 53706
UW Lot 17, North of Camp Randall, one block from Union South (Map
FREE for OPEN members
$15 for non-members
About LGBT Business & Marketing
The LGBT community in the U.S. controls more than $600 billion in annual spending, in addition to the spending of our allies. But the community is far from homogenous, and it is a difficult community to reach. LGBTs are early adopters of new technology, and they can be brand loyal, but they are not an easy sell. There are lessons to be learned from local and national advertising and marketing efforts, and Tracy Baim will address these examples and trends in her talk with OPEN.
As founder of the Chicago Area Gay and Lesbian Chamber of Commerce, believed to be the first gay group to use "chamber" in its name in the U.S., and co-vice chair of Gay Games VII in Chicago, Baim has worked with small businesses, non-profits and corporations to partner with the LGBT community. She was co-founder of Windy City Times in 1985, and has been reporting on LGBT issues since 1984.
About Tracy Baim
Tracy Baim is publisher and executive editor at Windy City Media Group, which produces Windy City Times, Nightspots, and other gay media in Chicago. She co-founded Windy City Times in 1985 and Outlines newspaper in 1987. She has won numerous gay community and journalism honors, including the Community Media Workshop’s Studs Terkel Award in 2005. She started in Chicago gay journalism in 1984 at GayLife newspaper, one month after graduating with a news-editorial degree from Drake University.
Baim was the founder of the Chicago Area Gay and Lesbian Chamber of Commerce in 1995, and served as co-chair of the organization for four years. She was named a Crain’s Chicago Business 40 Under 40 leader in 1995.
Baim is the author of Obama and the Gays: A Political Marriage (2010, Prairie Avenue Productions). She is also the co-author and editor of Out and Proud in Chicago: An Overview of the City’s Gay Community (2008, Agate), the first comprehensive book on Chicago’s gay history; and author of Where the World Meets, a book about Gay Games VII in Chicago (2007, Lulu.com—Baim served as co-vice chair of the Gay Games board). Her most recent book is a novel, The Half Life of Sgt. Jen Hunter, about lesbians in the military prior to Don't Ask, Don't Tell.
Baim was executive producer of the lesbian feature film Hannah Free, starring Sharon Gless (2008, Ripe Fruit Films). She was inducted into the Chicago Gay and Lesbian Hall of Fame in 1994.